Digital Marketing : The Need of Every Business and Individual

What is Digital Marketing?

Digital Marketing, Online Marketing, Internet Marketing… Whatever you call it. It means marketing your product or service through digital media and platforms. It includes promotion through internet, social media platforms, digital ads, use of digital medium. We will discus all the medium digital marketing.

What are the assets of Digital Marketing?

  • Website
  • Video content (video ads, product demo etc)
  • Image content (inforgraph, product shots etc)
  • Writen content (blog post, product description ebook etc)
  • Online product or tools (SaaS, interective content etc)
  • Social media page
  • Review

What are the different categories of Digital Marketing?

Based on the above assets we can have 7 different categories of digital marketing.

  • Search Engine Optimization
  • Search Engine Marketing
  • Content Marketing
  • Social Media Marketing
  • Pay Per Click advertisment
  • Affiliate Marketing
  • Email Marketing

Unbounce created an amazing inforgraph which sum up all kind of digital marketing in one chart.

Digital Marketing : Unbounce

Unbounce : Noob Guide To Digital Marketing

Categories of Digital Marketing.

1. Search Engine Optimization

Digital Marketing : Search Engine Optimization

SEO is an important part of digital marketing. It is the process of optimizing your website to rank higher in search engine result page. It results in increasing number of organic traffic. The paid form of increasing traffic is called Search Engine Marketing (SEM)

Assets that can benefit from SEO

  • Website
  • Video content (video ads, product demo etc)
  • Image content (inforgraph, product shots etc)
  • Writen content (blog post, product description ebook etc)
  • Online product or tools (SaaS, interective content etc)

There are two type of SEO

1. On page SEO: It focus on all the content that exist on the page, focusing on the keyword based on the search volume or intent.

2. Off page SEO: It focus on all the activity that take place off the page which results in ranking the page. It includes backlinking, number of publisher that links to you, internal linking.

2. Content Marketing

Digital Marketing : Content Marketing

Digital marketing is incomplete without a content. Content is the King. The term itself denotes promotion of content assets for the purpose of brand awareness, lead generation, generate traffics.

Content Marketing can be done using the following asset.

1. Blog Post: Write and publish the article about the comapany, your experties, brand awareness. It will give you organic traffic and convert website traffic into leads.

Also Read : 6 Unknown Facts of Badshah

2. Ebooks: Ebooks or similar long form content to further educate you visitors about your products, feature, extensive education of the article or anything else that you want to educate your website visitors.

You can even educate your visitor with inforgraph or videograph.

3. Social Media Marketing

Digital Marketing : Social Media Marketing

When we are talking about digital marketing we cannot ignore the place where we can find the largest audience i.e. Social Media. Promoting your brand and your content through Social Media channels to increase brand awareness, generate more leads, make connection with your audiemce.

Content is fire; social media is gasoline.

Jay Baer

The channels include in Social Media Marketing are:

  1. Facebook
  2. Instagram
  3. Twitter
  4. LinkedIn
  5. Pinterest
  6. Snapchat
  7. Quora

4. Pay Per Click (PPC)

Digital Marketing : Pay Per Click

The famouse form of digital marketing is PPC. PPC is the method of driving traffic to your website. Publisher display your ads and every time a someone click on the ads, you pay for that click. The most common type of PPC is Google Ads.

You can run PPC ads through the following medium:

  1. Google Ads
  2. Facebook Ads
  3. Twitter Ads
  4. Instagram Ads
  5. Pinterest Ads

5. Affiliate Marketing

Digital Marketing : Affiliate Marketing

We all have heard about the multi level marketing MLM, digital marketing also has MLM called as Affiliate Marketing. Affiliate marketing mean you get commission for promoting someone else product. It is performance based marketing, the more you promote the more commission you receive.

Channels that can be used for Affiliate Marketing are:

1. Social Media: If you are an influencer who holds power to influence the decision making of large segment, then you can benifit from affiliate marketing.

2. Blogging: If you are a blogger and hold good number of traffic, you can benifit from affiliate marketing.

3. Email list: Dispite it being an old marketing yet effective. If you have a list of emails then this list will benifit you from Affiliate Marketing.

6. Email Marketing

Digital Marketing : Email Marketing

Every person have an email account and they check it regularly. Digital marketing includes email marketing, although it is old marketing yet effective. Companies use email as a means of communication with there customer. It is offen use for content promotion, discount, redirect audience to website traffic.

Campaign that you can run for Email Marketing are:

  • Customer welcome emails.
  • Blog subscription newsletter.
  • Holiday promotion.
  • Discount promotion.
  • New product arrival.
  • Tips/awareness for customer nurturing

Scope in Digital Marketing?

As a business?

If you have a business, you should make your presence digitally. Lockdown in 2020 have made you understand the importance of going online.


  • You can have larger audience
  • You can make audience based on location, gender, age, interest.
  • Less human resource requires to manage.
  • Fast response to end users.
  • Make awareness of product or service at faster rate.

As a marketer?

With the digital intervention around the globe there is huge oportunnity in digital marketing. 81% of the companies around are using digital marketing to reach out to there customers. Digital marketing has emerge as the fastest mode of promoting a product or service. Digital media is no longer a medium but a way of doing business.

India’s digital economy is expected to touch $1 trillion mark by 2022

Business Insider

85% marketer are trackimg revenue generated through digital marketing

Indian Express

In the next article we will tell you step by step guide on all the categories of Digital Marketing.

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